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Influencer Marketing: The New Path to Fundraising

Fundraising has risen beyond the traditional method of physically gathering people in one space, explaining your cause and having them contribute there and then in cash. Leveraging technology, anyone can now be part of a fundraising activity from wherever they are and this has greatly increased the chances of success in achieving the goals of any fundraising cause.

Using online tools and platforms to raise funds requires a very clear understanding of what you are trying to achieve and so you can determine what online tools and platforms are best suited for communicating your message to the different audiences you have in mind. Dotting the ‘i’s and crossing the ‘t’s on all necessary processes required to get your cause out there may help you achieve 80-90% or even 100% success.

There is however a little secret to help spice up your fundraising campaign and it’s just in two words “Influencer Marketing”.

Now, you are probably wondering what this has to do with your fundraising campaign that already looks promising and is probably going on well. Grab your notepads while we fill you in, but first let’s start with the question: what is influencer marketing?

Influencer marketing is simply getting social media influencers, prominent individuals or even organisations who are particularly renowned to endorse your product – in this case we would say “your cause”. These influencers can either have a certain degree of knowledge related to your cause or may generally be well known for the credible and reliable information they share with the public. You probably already see the angle this is going but let’s walk you through some more.

Why would you need an influencer for your fundraising campaign? Here are few reasons:

1. Extended visibility: Using an influencer has often increased the reach of fundraising campaigns leading to an extensive awareness much more than the regular channels of communication. There is a large number of people out there waiting to receive information about what you are doing and aid your cause generously.

2. Credibility: Fundraising is a very delicate subject and no matter how much you try to show that your cause is genuine, especially in our current days where internet fraudsters are seemingly everywhere, you really need to prove your credibility. One of the best ways to do so is through an influencer. A credible and reliable influencer will come handy in this case. When people get to trust you from this type of endorsement, they will be more willing to donate wholeheartedly to your cause.

3. Remarkable Impression: Except for individual medical reasons, most times, fundraising is not one-off. Therefore, creating a lasting impression in the minds of your target audience will really improve the success of your subsequent campaigns. It is like a ripple effect, touching the middle to create waves all around, and identifying an influencer will really help you do this.

Now that you know how important influencer marketing can be to your fundraising campaign, it will be really sad to see your donors getting stuck when it’s time to send in their donations.

The good news however is that “we’ve got you covered”.  SIGN UP to Paylink today for seamless collection of funds from your donors anywhere they are and at any time.

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