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Influencer Marketing: The New Path to Fundraising

Fundraising has risen beyond the traditional method of physically gathering people in one space, explaining your cause and having them contribute there and then in cash. Leveraging technology, anyone can now be part of a fundraising activity from wherever they are and this has greatly increased the chances of success in achieving the goals of […]

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5 Tips to Increase Brand Loyalty

The ability to attract and retain customers is golden. In fact, it is non-negotiable for the growth and success of your business. However, small and medium-scale enterprises (SMEs) sometimes find this challenging because business owners now seem to focus mainly on acquiring new customers, without much thought given to retaining them. Today, SMEs pay more […]